Editors' Pick: 43North, 42 North find similarities in cross promotion Jump to heading
Startup accelerator uses campaign to highlight 10-year anniversary, upcoming competition
As 43North celebrates its 10th anniversary and prepares for its annual competition on Oct. 10 at Shea’s, the startup incubator and accelerator wanted to promote all that it does in a unique manner. 43North is teaming up with 42 North Brewing Co. for a cross promotion, creating coasters to differentiate between the two companies.
"The partnership includes introducing a special 43North beer by 42 North, available at various locations. The campaign aims to clear up confusion and introduce 43North to new audiences," explains Michael Petro in a recent article on Buffalo News.
The Revenue Accelerator program is ongoing, supporting businesses in Buffalo and Rochester. Businesses like SelectFi, Stepwise, Kredit Academy, and Rees are participating, with access to sales workshops and training in innovation.
Source: Buffalo News
