Frequently Asked Questions

  1. Background and Experience: Can you tell me about your experience and success stories in digital marketing, especially with small businesses or in the home services industry?

    Digital Yard, established in 2023, brings together a team with a rich background in AI, automation, and digital marketing dating back to 2010. Our experience includes working with local Austin companies like HostU Online, Speak Social, Fire, Well, & Tree, catering to various BNI groups and their networks.

  2. Service Offerings: What specific digital marketing services do you offer? (e.g., social media management, SEO, email marketing, etc.)

    We specialize in a wide range of digital marketing services, including Social Media Management (SMM), Search Engine Optimization (SEO), Local Lead Marketing Optimization (LLMO), email marketing, content creation, website and microsite creation, web and mobile app development, and advertisement and Pay-Per-Click (PPC) management.

  3. Understanding My Audience: How will you research and understand my target audience in an urban vs rural area?

    Our unique approach involves using advanced artificial intelligence to delve into the psyche of specific individual profiles no matter where they're located. This allows us to accurately identify target audiences and simulate their responses to changes in your service, marketing materials, ad copy and more.

  4. Strategy Development: What kind of marketing strategy would you recommend for a plumbing business in a rural setting?

    For each business, the strategy is different. We tailor our approach based on the unique aspects of your rural plumbing business.

  5. Christian Values Alignment: How can you ensure that the marketing content aligns with my Christian values?

    While operating secularly, our religious background guides us in ensuring content respects and aligns with religious and ethical values.

  6. Cost and Budgeting: What are your fees, and how do you structure your pricing? Is there flexibility for small business budgets?

    Our pricing is value-based, with options for flexible structuring to accommodate small businesses. We offer trial periods where you pay nothing upfront, and we cover ad spend if we don't deliver as promised. Our SEO services come with standardized pricing.

  7. ROI Measurement: How do you measure and report the return on investment (ROI) for your services?

    At Digital Yard, we measure ROI through a combination of advanced analytics and performance metrics. We track conversions, engagement, and overall campaign effectiveness, providing clients with clear, concise reports.

  8. Competitor Analysis: Will you conduct a competitor analysis to see how other local plumbers are marketing themselves?
    We conduct thorough competitor analyses using data from IBIZworld, combined with our AI simulators. This approach helps us understand your competitors' strategies and identify opportunities.

  9. SEO Strategy: How will you improve my website’s search engine optimization (SEO) to attract more local customers?
    Our SEO strategy includes comprehensive keyword analysis and high-quality content creation tailored to those keywords. We also focus on Google's local products, such as Maps optimization.

  10. Content Creation: Who will create the content, and how often will it be published?
    The nature and frequency of content creation are tailored to your business needs, focusing on keeping your brand in customers' minds through email marketing and engaging short-form content for higher-tier clients.

  11. Social Media Management: How do you plan to manage and grow my social media presence?
    We manage your social media presence through business-oriented pages and communities, using strategic automation and engagement.

  12. Ad Campaigns: What is your approach to online advertising, like Google Ads or Facebook Ads?
    Our approach involves using agency software to track ROAS and ROI, continuously adjusting ad properties for efficient spend.

  13. Website Optimization: Will you provide website optimization services to make my website more user-friendly and mobile-responsive?
    We offer website optimization services focusing on search engine rankings and conversion rates, informed by eye-tracking research.

  14. Local Outreach: How do you plan to connect with the local community through digital marketing?
    We support your local outreach initiatives by providing digital and physical assets and offering creative community engagement ideas.

  15. Reputation Management: How will you manage and improve my online reputation, including handling online reviews?
    We recommend a discount system for customers to incentivize positive reviews and responsible issue resolution.

  16. Email Marketing: Do you offer email marketing services, and how would you build and manage my email list?
    Our email marketing strategy involves driving subscriptions through various incentives, tailored to your specific business needs.

  17. Analytics and Reporting: What kind of analytics and reporting will you provide to track progress?
    Clients are provided with a dashboard to a full suite of marketing software for comprehensive analytics, along with access to social media and Google Analytics data.

  18. Customer Engagement: How do you plan to engage with my customers online and encourage repeat business?
    Our customer engagement tactics are highly specific to each business, focusing on strategies that encourage repeat business and maintain a strong online presence.

  19. Brand Building: How will you work to build and enhance my brand’s online presence?
    [Awaiting your input for brand building strategies.]

  20. Legal Compliance: How do you ensure compliance with digital marketing laws and regulations?
    As certified Google Cloud architects, we ensure full compliance with all digital marketing laws and regulations.

  21. Crisis Management: How would you handle a potential online crisis or negative publicity?
    Our approach varies from nonchalant denial for unsubstantiated claims to rebranding for serious, proven issues.

  22. Project Management: How do you manage projects and communicate with clients?
    We utilize agile scrum for project management, focusing on one request at a time and maintaining communication through various channels.

  23. Technology and Tools: What kind of technology and tools do you use for digital marketing?
    We employ a range of modern tools, including ad managers, social media managers, AI models, and up-to-date software.

  24. Customization of Services: Can your services be customized to fit my specific business needs?
    Our services are fully customizable to meet your business needs.

  25. Client Involvement: How much involvement do you require from me?
    We require a moderate level of client involvement, aiming to reduce this significantly as our services become more automated.

  26. Long-Term Strategy: What is your approach to long-term digital marketing strategy development?
    Our long-term strategies focus on sustainable growth and adaptability, building a robust online presence that evolves with your business.

  27. Training and Support: Do you provide training or support for me or my team to manage some digital marketing aspects?
    We offer personalized training and support beyond standard documentation at an hourly rate after the trial and onboarding period.

  28. Testimonials and References: Can you provide testimonials or references from previous clients?
    Currently, we do not have client testimonials or references available.

  29. Contract and Terms: What are the terms of your contract, and is there a minimum commitment period?
    Our contracts offer standard terms with different pricing options and adjustable minimum commitment periods.

  30. Exit Strategy: If I decide to discontinue your services, what is the exit process?
    If you decide to discontinue our services, we provide a 30-day notice period. During this time, we supply backups of all assets for your independent use.